Budget Luxury At Peel House Pimlico
London’s affordable housing comes with a high quotient of style. In the next few months, first-time buyers could move into a boutique apartment in Fulham or join the Primrose Hill set in a landmark development near Camden Town.
“Affordability” doesn’t come cheap, however housing associations consider only those buyers with an income below £60,000. But with monthly costs in Central London hovering between £700 and £1,000, you are likely to need every penny of that.
One of the most controversial schemes, Peel House, in Pimlico, is due to be launched next month. The 14 shared-ownership flats have been created by the property developers Nick and Christian Candy.
The multimillionaire brothers were obliged to fund some affordable housing as part of the deal to build the One Hyde Park development in Knightsbridge, where apartments cost an average of £20 million. Rather than include it on site, they built it two miles away in a former police training centre. Critics accused them of creating a “billionaire’s ghetto”, but the developer promises a high-spec finish. The development, which includes 56 flats and houses for rent, is five minutes’ walk from Victoria.

